Superbrands is an independent organization that gives awards to brands. Organizations established in London 12 years ago this, introduce and publicize the achievements of thousands of leading brands in the world in a book. Formulate selection criteria that the brand with the predicate Superbrand could embed the best reputation in its field.
Superbrands is not just found in Indonesia, but in America and Europe there is also the Superbrands award. In Indonesia Superbrands slightly different criteria in the U.S. and Europe.
In America and Europe promoting special assessment or a big name brand in question. In Indonesia, in addition to the brand being assessed, service and ministry (also used every day) and of course consumed by many consumers. The point, Superbrands must comply with the consumer voice, but not a new product. Must be long on the market. For the (product) a new, unproven loyalty and dominance in the market.
Superbrands in Indonesia this year to adopt a reliable research results. Superbrands adopt the results of The Nielsen Company Indonesia research. The research results of the Nielsen Company Indonesia states that the product which deserves the label should match the Superbrands is the consumer voice.
Superbrands is determined to continue to adopt the results of Nielsen research. Questions to consumers, or in this case the respondent, will be more refined. In addition, the types of products will be expanded.
Research Superbrands time determination was made on October 2009 on 1100 respondents in six major cities. Namely, Jakarta, Medan, Bandung, Suarabaya, Semarang, and Makassar.
Dated July 23, 2010, Super brands, an independent organization that provides brand and corporate awards to be held the evening Superbrands awards to be held on Wednesday 4 Agustus2010 at Hotel Mandarin Oriental Jakarta.
This year's Superbrand will confer awards to 53 leading brands in Indonesia from various categories of products and services including, MAGASIDA, Telesindo Shop TRAC Astra Rent Car and Mandala Airliness. These brands will be entitled to use and display the logo symbolizes the International Superbrandyang for prestigious brands.
Commenting on the AlistrairSperls, Chaiman Superbrands Indonesia said "we see a positive response and some corporate and brand management of Indonesia, so we extended the program until the Superbrands Awards 2011, we believe the Superbrands Awards is a trusted award because in our surveys in cooperation with our company trusted, namely The Nielsen Company which results directly reflect consumer opinion. "
International Survey to be conducted in 52 countries Nielsen concluded that approximately 73% of customers prefer products that use the Superbrands logo and, therefore, or corporation to provide excellence among competitors and demonstrating market dominance in the eyes of consumers, in collaboration with various companies wheresoever including the flagship brand Indonesia. So important for a company or brand to communicate to the customer.
Globally, Superbrands has reviewed the flagship brand and cooperatives based on five criteria namely the dominance of the market, long period of time, goodwill, consumer loyalty and market acceptance. In determining the proficiency level in these things, Superbrands took several strategic steps that through research, evaluation, awards, promotions, and Its Application in Indonesia. Superbrand has given the award since 2004 to more than 300 brands yank brand consumer products and services.
For brands, brands in 2010-2011, Superbrands is supported by data from The Nielsen Company, Superbrands give appreciation to the leading brand based on consumer choice by focusing on five factors namely:
• Market Dominance (Market Dominance) • Long Duration (Longevity) • Goodwill (goodwill) • Consumer Kestiaan (Customer Loyality) • Acceptance of the overall market (overall market acceptance)
Superbrands is given to consumer and corporate brands, which are both using different methods. Assessment methods for their brand purchased by consumers left entirely to The Nielsen Company through surver based whereas most favorite brand for the company or corporation, in collaboration with Brand Superbrands Council still very inexperienced. With the business acumen that affect so it can provide input terhadapseleksi and decent corporate awarded Superbrands.
Nielsen selection process overseen by an independent research in eight major cities in Indonesia in accordance with specified criteria. The survey was conducted on men and women, aged 18-55 years of economic classes A, B, C and D in the area of Jakarta, Surabaya, Bandung, Medan and Makassar. Is a random sampling survey method, ie random selection of respondents and door to door, which produces a reliable survey results to be the basis of the award from 2010 to 2011.
To increase consumer awareness, Superbrands engage in dialogue with other media and in cooperation with several retail partners to improve visilibitas. Therefore Superbrands brand offers several options for entering the nomination to mengkomunikasikanya to customers, including some activities such Superbrands: • Profile of firms in the Superbrands book will be published in a national web site • TV commercials with a special format Superbrands • Events wawancaratelevisi exclusive "Super Superbrands people" on Metro TV In addition to the above activities, so that the publicity had a wider reach, Superbrands offer that is more comprehensive promotional activities, such as: Alistair added, "Superbrands has Naturalife Greenworld globally for nearly 15 years of experience in 88 countries. We are proud to work with brand dapt As well as leading corporations in Indonesia, because we believe that Indonesia's products can compete in the global arena. "
In Indonesia, this year's Superbrands for the first time in collaboration with The Nielsen Company to conduct customer surveys with respondents in eight major cities to determine the product top of mind (TOM) from 75 more categories, resulting in more than 300 leading media brands that include dairy, beverage, food, medicines, body care, household products, cement, electronics, automotive and service industries.
Superbrands is not just found in Indonesia, but in America and Europe there is also the Superbrands award. In Indonesia Superbrands slightly different criteria in the U.S. and Europe.
In America and Europe promoting special assessment or a big name brand in question. In Indonesia, in addition to the brand being assessed, service and ministry (also used every day) and of course consumed by many consumers. The point, Superbrands must comply with the consumer voice, but not a new product. Must be long on the market. For the (product) a new, unproven loyalty and dominance in the market.
Superbrands in Indonesia this year to adopt a reliable research results. Superbrands adopt the results of The Nielsen Company Indonesia research. The research results of the Nielsen Company Indonesia states that the product which deserves the label should match the Superbrands is the consumer voice.
Superbrands is determined to continue to adopt the results of Nielsen research. Questions to consumers, or in this case the respondent, will be more refined. In addition, the types of products will be expanded.
Research Superbrands time determination was made on October 2009 on 1100 respondents in six major cities. Namely, Jakarta, Medan, Bandung, Suarabaya, Semarang, and Makassar.
Dated July 23, 2010, Super brands, an independent organization that provides brand and corporate awards to be held the evening Superbrands awards to be held on Wednesday 4 Agustus2010 at Hotel Mandarin Oriental Jakarta.
This year's Superbrand will confer awards to 53 leading brands in Indonesia from various categories of products and services including, MAGASIDA, Telesindo Shop TRAC Astra Rent Car and Mandala Airliness. These brands will be entitled to use and display the logo symbolizes the International Superbrandyang for prestigious brands.
Commenting on the AlistrairSperls, Chaiman Superbrands Indonesia said "we see a positive response and some corporate and brand management of Indonesia, so we extended the program until the Superbrands Awards 2011, we believe the Superbrands Awards is a trusted award because in our surveys in cooperation with our company trusted, namely The Nielsen Company which results directly reflect consumer opinion. "
International Survey to be conducted in 52 countries Nielsen concluded that approximately 73% of customers prefer products that use the Superbrands logo and, therefore, or corporation to provide excellence among competitors and demonstrating market dominance in the eyes of consumers, in collaboration with various companies wheresoever including the flagship brand Indonesia. So important for a company or brand to communicate to the customer.
Globally, Superbrands has reviewed the flagship brand and cooperatives based on five criteria namely the dominance of the market, long period of time, goodwill, consumer loyalty and market acceptance. In determining the proficiency level in these things, Superbrands took several strategic steps that through research, evaluation, awards, promotions, and Its Application in Indonesia. Superbrand has given the award since 2004 to more than 300 brands yank brand consumer products and services.
For brands, brands in 2010-2011, Superbrands is supported by data from The Nielsen Company, Superbrands give appreciation to the leading brand based on consumer choice by focusing on five factors namely:
• Market Dominance (Market Dominance) • Long Duration (Longevity) • Goodwill (goodwill) • Consumer Kestiaan (Customer Loyality) • Acceptance of the overall market (overall market acceptance)
Superbrands is given to consumer and corporate brands, which are both using different methods. Assessment methods for their brand purchased by consumers left entirely to The Nielsen Company through surver based whereas most favorite brand for the company or corporation, in collaboration with Brand Superbrands Council still very inexperienced. With the business acumen that affect so it can provide input terhadapseleksi and decent corporate awarded Superbrands.
Nielsen selection process overseen by an independent research in eight major cities in Indonesia in accordance with specified criteria. The survey was conducted on men and women, aged 18-55 years of economic classes A, B, C and D in the area of Jakarta, Surabaya, Bandung, Medan and Makassar. Is a random sampling survey method, ie random selection of respondents and door to door, which produces a reliable survey results to be the basis of the award from 2010 to 2011.
To increase consumer awareness, Superbrands engage in dialogue with other media and in cooperation with several retail partners to improve visilibitas. Therefore Superbrands brand offers several options for entering the nomination to mengkomunikasikanya to customers, including some activities such Superbrands: • Profile of firms in the Superbrands book will be published in a national web site • TV commercials with a special format Superbrands • Events wawancaratelevisi exclusive "Super Superbrands people" on Metro TV In addition to the above activities, so that the publicity had a wider reach, Superbrands offer that is more comprehensive promotional activities, such as: Alistair added, "Superbrands has Naturalife Greenworld globally for nearly 15 years of experience in 88 countries. We are proud to work with brand dapt As well as leading corporations in Indonesia, because we believe that Indonesia's products can compete in the global arena. "
In Indonesia, this year's Superbrands for the first time in collaboration with The Nielsen Company to conduct customer surveys with respondents in eight major cities to determine the product top of mind (TOM) from 75 more categories, resulting in more than 300 leading media brands that include dairy, beverage, food, medicines, body care, household products, cement, electronics, automotive and service industries.
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